Wineology

Wineology defies tradition and puts you in the creator’s seat, empowering you to discover the joy and pride of crafting the perfect wine. Wineology is your DIY, all-in-one winemaking kit that contains everything you need to craft wine easily and within 3 weeks in the comfort of your own home. In an easily transportable format, you can take the box with you anywhere. The wine stays fresh for up to 6 weeks, so it’s the box that keeps on giving.

Service

Social Media, Creative, Caption Writing, Engagement & Management

Client

Arterra Wines Canada

Year

Agency

2020

2021

Slingshot Inc.

Craft your own wine in three popular and crowd-pleasing varietal styles. Each Wineology kit makes 3.78L of wine – equivalent to five 750mL bottles and ready to serve in just three weeks.

task

A mix of beauty beverage shots, the concept of winemaking, text posts and influencer posts.

I was tasked with creating a monthly social content calendar, creative social content, and writing captions.

The back end was to manage the comments, direct messages, and directly engage with the public.

Launching the look and feel of Wineology on Instagram & Facebook. The launch campaign was centered around the concept of DIY winemaking in the comfort of your own home. during the peak COVID-19.

Wineology DIY Wine Kits

social media

3 Varietals to Choose From

Rosé style

pinot grigio style

merlot style

Available across North America on Amazon, Walmart.ca, Costco.ca, and select independent retailers