Bar & Tapas concept with a modern, witty, and witch-themed aesthetic. A distinctive brand that moves away from traditional, gothic witch iconography, opting instead for a vibrant, playful, and sophisticated atmosphere that appeals to a contemporary urban audience.
Passion Project
55th Studio
Branding
Cauldron is a sophisticated-meets-spooky brand identity for a Bar & Tapas concept that ditches the dreary gothic for something delightfully dramatic! We cooked up a full visual language using a vibrant, high-contrast palette (think hot pink meets midnight blue) and witty, pun-filled menus. The goal was simple: make a magical brand that's modern, memorable, and fun, proving that being witchy can be seriously chic.
Brand Identity, Print Design, Art Direction
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
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